Cookie policy PBG


This website is offered to you by “PBG B.V.” PBG B.V. strives to make your browsing experience and interaction with our websites as informative, relevant and supportive as possible. One way to achieve this is the use of cookies, web beacons or similar techniques, where information about your visit to our website is stored on your computer. We think it is very important that you know which techniques our website uses and for what purposes. This will help to protect your privacy, while the user-friendliness of our website is guaranteed as much as possible. Below you will find more information about the techniques used by and via our website and the objectives for which they are used. This is only a statement about privacy and our use of the techniques and is not a contract or agreement.

What are cookies, web beacons and similar technologies?

A cookie does not contain or collect its own information, but is read by a server via a web browser; with the information a more user-friendly service can be made possible, for example the recognition of errors. We do not store a cookie for longer than necessary.

Web beacons are small graphic images (also known as ‘pixel tags’ or ‘clear GIFs’) that can appear on or in our websites, services, applications, communication services and tools and are used for various purposes, including measuring the performance of our websites, tracking the number of visitors to our websites and how they navigate on them.

Similar techniques for storing information include other technologies that store information in your browser or device and that use locally shared objects or local storage. Examples are flash cookies, HTML 5 cookies and other web application software methods.

For the sake of simplicity, we use the term cookie in our policy for all cookies, web beacons and similar technologies.

To be able to use our website in full, you must enable cookies. If you do not wish to enable cookies, you can still visit the website, but certain functions of the site may be limited.

This information has been prepared as part of our efforts to comply with recent legislation and to ensure that we are open, honest and clear about cookies and privacy. Consult our PBG Privacy Policy for more information about privacy.

How do we use cookies?

You can notice the presence of the different types of cookies that are generated when you visit this website. We use the following types of cookies:

  • Functional cookies;
  • Analytical cookies;
  • Advertising cookies;
  • Social media cookies.

Functional cookies

These cookies are necessary to enable surfing on the website (s) of PBG BV and to be able to use the functions, including access to protected parts of the website. Without these cookies, such functions, including shopping baskets and electronic payment, are not possible.

We can use these cookies for:

  • user authentication for secure login;
  • remembering products that you add to your shopping basket while shopping online;
  • remembering payment or order information that you enter on the various pages, so that you do not have to enter all your details repeatedly;
  • passing on information from one page to the next, for example when completing a long survey or a large amount of data for an online order;
  • storing preferences such as language, location, the number of search results to display, etc .;
  • saving settings for optimum video display, such as buffer size and information about your screen resolution;
  • reading out your browser settings, so that we can display our website optimally on your screen;
  • locating misuse of our website and services, for example by registering multiple consecutive failed login attempts;
  • loading the website evenly so that it remains accessible;
  • offering the option to save login data, so that you do not have to enter them repeatedly;
  • offering the possibility to post a comment on our website.

Analytical cookies

These cookies collect information about the surfing behavior of visitors to our website, such as frequently visited pages and the fact that visitors receive error messages. This enables us to make the structure, navigation and content of the website as user-friendly as possible for you. The statistics and other reports are not linked to individuals.

We can use these cookies for:

  • tracking the number of visitors to our web pages;
  • keeping track of the duration of each visit to our website;
  • determining the order in which a visitor visits the various pages on our website;
  • assessing which parts of the site need improvement;
  • optimizing the website.

We can use software such as Google Analytics to analyze page usage, page interactions and surfing routes on our sites. This is called “website measurement” or “web analysis”.

Google Analytics is a web analysis service offered by Google Inc. (Google). Google Analytics uses cookies to analyze the use of the website by Users. Google uses aggregated statistical data to provide PBG BV with an insight into the way in which Users use the website. Based on the guidelines of the Dutch Data Protection Authority, we have made Google Analytics more privacy-friendly by:

  • ensure that we have a “Processing Contract” with Google;
  • activate anonymization of IP addresses in Google Analytics;
  • ensure that data sharing with Google does not occur.

Google may only provide this data to external parties if Google is required by law to do so or to the extent necessary for external parties to process data on Google’s behalf.

You can prevent the data generated by the cookie and relating to the use of the website (including your IP address) from being collected and processed by Google by downloading and installing the following browser plug-in:

Advertising cookies

Our goal is to offer information that is as relevant as possible for visitors to our website. That is why we strive to adapt the site to every visitor as much as possible. We do this not only through the content on our website, but also through the advertisements shown.

To make the implementation of these adjustments possible, we try to get a picture of your likely interests based on your visit to the PBG B.V. websites. in order to develop a segmented profile. Based on these interests we adjust the content and advertisements on our website for different groups of customers.

We can use these cookies for:

  • keeping track of the advertisements that have already been shown to you, so that you do not always see the same;
  • keeping track of the number of visitors who click on the advertisement;
  • keeping track of the number of orders placed through the advertisement;
  • recording your visit to the website and thus assessing your interests;
  • checking whether you have clicked on an advertisement;
  • obtaining information about your surfing behavior that can be passed on to other websites;
  • using external services to show you advertisements;
  • displaying interesting advertisements based on your use of social media.

Please note: you will see advertisements on our site, even if such cookies are not used. However, these ads will not be tailored to your interests. These advertisements can for example be adjusted based on the content of the website. You can compare this type of content-related internet advertisements with advertisements on television. For example, if you watch a cooking program on TV, you will often see commercials about cooking items during the program.

External parties who place cookies through our website can also try to find out what your interests are in this way. In this case, the information about your current website visit can be combined with information from previous visits to websites that do not belong to ours.

Social media cookies

The articles, images and videos that you view on our website can be shared and liked via buttons via social media. Cookies from social media providers are used to enable the operation of these buttons so that they recognize you when you want to share an article or video.

These cookies offer the possibility of:

  • logged in users of selected social media to directly share and like certain content on our website.

These social media providers can also collect your personal data for their own purposes. PBG B.V. has no influence on the way in which these social media providers use your personal data. For more information regarding cookies placed by social media providers and the possible data they collect, you can consult the privacy statement (s) of social media providers. Below we list the privacy statements of the most important social media used by PBG B.V .:

  • Facebook
  • Google+
  • Twitter
  • YouTube

Your choices

PBG B.V. uses and places the functional cookies when you visit our website to ensure that the website works. Only after approval do we also place the analytical, advertising and social media cookies. On your first visit you will have the option to indicate your preference for the use of the types of cookies. We save your preference for a subsequent visit to our website. You can change your preference at any time.

Controlling cookies

You can control and / or delete cookies if you wish. For more information, visit You can delete all cookies that are already stored on your computer and you can set most browsers to prevent their use. If you do this, it may happen that you have to adjust certain preferences manually at every visit and that certain services and functionalities do not work.

Policy changes

We may change this Cookie Policy from time to time. We will inform you about changes to our Cookie Policy but also advise you to consult this policy regularly. This policy was last amended on 11 July 2017.

Questions and feedback

Send questions and comments about cookies or privacy to


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